If you count to one billion at one number per second, it would take you over 31 years to finish. It has taken the Internet

36 years to count that high, says web usability expert and former Sun Microsystems engineer Dr. Jakob Nielsen. The next 10 years will bring the second billion, growing at an annual rate of 18 percent, and will include unprecedented numbers from Asia and senior citizens-and that has huge implications in e-commerce.

Statistically, says Nielsen, the one billionth online user was a 24-year-old woman in Shanghai. Only 23 percent come from North America, leaving 24 percent in Europe and 36 percent in Asia. By 2015, though accounting for nearly one-third of e-commerce, North Americans will consist of only 15 percent of Internet users.

"This means that for e-commerce to fulfill its potential to double, sites must be more systematic at following the e-commerce usability guidelines. Selling to the 200 million early adopters was easy. The 800 million mainstream users who are now starting to shop need much smoother sites; the next billion will require even higher usability levels," writes Nielsen.

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